The knowledge required for medical device sales professionals to succeed is constantly expanding, and sales training won’t be enough for them to keep up. A post on the Business 2 Community blog nails all the points about why representatives must continuously stay up-to-date with the medical device industry, including medical device industry trends, regulations and competition.
Medical device sales CRM systems can help by bringing the information that reps are typically searching for directly into the system. It allows users to easily keep up with industry news or trends and can even send alerts about a competitor based on news articles or social media posts.
The best part is the system captures all this data from multiple sources and puts it in one place within the medical device sales CRM system. That means busy medical device sales reps don’t have to spend hours searching on the Internet for news or topics that are important to them and their customers.
The Business 2 Community article refers to an anecdote about a “Book of Knowledge” — not an actual publication, but a metaphor to describe the variety of information medical sales individuals need to have at their disposal. The article lists seven extremely important things for medical devices sales representatives to know from the “Book of Knowledge.”
Who does what: Medical Sales Representatives have to be familiar with the responsibilities and concerns of physicians, staff and administrators.
Medical knowledge: Medical Sales Professionals should be up-to-date with the latest medical device technology, anatomy and studies relevant to their devices.
The competition: Individuals in Medical Sales must understand how their competitors’ devices work.
The hospital: Medical Sales Representatives need to know the rules for visiting labs and operating rooms.
Issues and ethics: Medical Sales Professionals should be knowledgeable about areas such as regulation and health care reform, as well as NHS structure.
Economics: Individuals in Mediacal Sales Jobs should know how money flows through hospitals and the health care system.
Medical device sales skills: Reps must always be revising their approach to keep up with customers and medical device trends.
Keeping medical device sales reps informed about everything they need to know requires input from sales trainers, managers, marketing and IT, the post explains.
Source: Medical Sales Jobs by Guided Solutions
Medical device sales CRM systems can help by bringing the information that reps are typically searching for directly into the system. It allows users to easily keep up with industry news or trends and can even send alerts about a competitor based on news articles or social media posts.
The best part is the system captures all this data from multiple sources and puts it in one place within the medical device sales CRM system. That means busy medical device sales reps don’t have to spend hours searching on the Internet for news or topics that are important to them and their customers.
The Business 2 Community article refers to an anecdote about a “Book of Knowledge” — not an actual publication, but a metaphor to describe the variety of information medical sales individuals need to have at their disposal. The article lists seven extremely important things for medical devices sales representatives to know from the “Book of Knowledge.”
Who does what: Medical Sales Representatives have to be familiar with the responsibilities and concerns of physicians, staff and administrators.
Medical knowledge: Medical Sales Professionals should be up-to-date with the latest medical device technology, anatomy and studies relevant to their devices.
The competition: Individuals in Medical Sales must understand how their competitors’ devices work.
The hospital: Medical Sales Representatives need to know the rules for visiting labs and operating rooms.
Issues and ethics: Medical Sales Professionals should be knowledgeable about areas such as regulation and health care reform, as well as NHS structure.
Economics: Individuals in Mediacal Sales Jobs should know how money flows through hospitals and the health care system.
Medical device sales skills: Reps must always be revising their approach to keep up with customers and medical device trends.
Keeping medical device sales reps informed about everything they need to know requires input from sales trainers, managers, marketing and IT, the post explains.
Source: Medical Sales Jobs by Guided Solutions
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